What is SEO and how it works? | How to do SEO

What is SEO in digital marketing

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page on search engine results pages (SERPs). It involves optimizing various elements of a website, such as its content, structure, and technical aspects, to make it more appealing to search engine algorithms.

seo

The primary goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website, resulting in higher visibility for that website on search engine results, and ultimately driving more potential customers or users to engage with the site's content or offerings. SEO strategies typically include keyword research and targeting, on-page optimization techniques, off-page optimization such as link building, and website performance optimization to provide a seamless user experience.